Showing posts with label Media. Show all posts
Showing posts with label Media. Show all posts

Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing

Posted by Joe Array , Labels: , , , , , , , , Monday, November 15, 2010 4:32 PM

Are you a trusted seller? Are your product and service offerings easy to find on the web? Do you inform, educate, and entertain through your content? Do you listen and engage people through online channels?

Today's buyers want to be engaged differently than in years past, and many traditional marketing tactics simply do not work anymore. Social media marketing is a revolutionary way to build solid relationships with buyers long before first contact.

Marketing 2.0 demonstrates through strategies, tactics, and real world examples that the greatest risk to businesses is NOT adopting these indispensable social media marketing techniques.

Marketing 2.0 offers a playbook approach to social media marketing. The two pillars of Marketing 2.0 are content marketing and relationship building, under a new marketing mindset.

Marketing 2.0 provides real-world examples of people and businesses enjoying measurable success with social media marketing including blogging, social networking, Twitter, video, podcasting, photos and SEO.

Marketing 2.0 arms people and businesses with strategies to bridge the gap between them and their buyers.

Price: $7.99


Click here to buy from Amazon

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Friends with Benefits: A Social Media Marketing Handbook

Posted by Joe Array , Labels: , , , , , , Sunday, November 14, 2010 3:11 PM


The rules of marketing have changed. Savvy marketing professionals know that they must engage with individuals directly on the Web, and smart businesses know that customers can become friends—with benefits. Friends With Benefits shows you how to get into the online marketing game. A guide filled with tips, tricks, and real-world case studies, Friends With Benefits shows how you can increase your company's online visibility and Web traffic and win over online influencers.


Friends With Benefits explains how to:



  • Connect with potential customers and join their conversations

  • Tweak your website to support your social media marketing campaigns

  • Promote your products or brand and manage the toughest negative online feedback

  • Track marketing campaigns, monitor discussions, and measure success

With viral videos racking up millions of views and Twitter mavens influencing thousands of their friends, social media marketing is an essential new tool for every marketer's toolbox. The expert authors of Friend With Benefits guide you through the social media landscape, where authenticity and connections are more important than the size of your marketing budget, and real results can be just a few clicks away.


Price: $24.95


Click here to buy from Amazon

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The Social Media Marketing Book

Posted by Joe Array , Labels: , , , Wednesday, November 10, 2010 7:10 PM


Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.

The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.



  • Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations

  • Understand the history and culture of each social media type, including features, functionality, and protocols

  • Get clear-cut explanations of the methods you need to trigger viral marketing successes

  • Choose the technologies and marketing tactics most relevant to your campaign goals

  • Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators



Price: $19.99


Click here to buy from Amazon

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)

Posted by Joe Array , Labels: , , , , , , , , , , Tuesday, November 9, 2010 10:12 AM

Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

• Improve your rankings in Google to get more traffic
• Build and promote a blog for your business
• Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
• Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

Price: $24.95


Click here to buy from Amazon

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30 Days to Social Media Success: The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIN, and Facebook

Posted by Joe Array , Labels: , , , , , , , , , , Sunday, November 7, 2010 3:13 PM

Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start?

Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away.

This book makes it easy to tap into the power of today's hottest social media sites to:


  • Get global impact out of press releases, articles, blog posts, and book reviews.


  • Increase your personal and corporate visibility as the go-to expert in your industry.


  • Build relationships with clients and connect with ideal prospects.


  • Network around the world and around the clock with people who need what you have to offer.

    Wondering how to use social media? Looking for a way to attract new clients without spending a fortune? 30 Days to Social Media Success is for you.

    Price: $13.99


    Click here to buy from Amazon

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